This collaboration featured two creator-led reels published on my Instagram, introducing Softr’s AI Builder and demonstrating how users can create custom business software without code.

The first reel was an educational talking-head walkthrough, documenting the process of building a business tool inside the platform. The second focused on driving community engagement through a comment-driven strategy + ManyChat automation.

The campaign generated strong organic engagement, with one reel reaching 36.6K views, 513+ comments, 650 shares, and 1.6K+ likes.